Strategic advertising is crucial for startups seeking to obtain traction and drive growth. If you're a founder having a hard time to stand out to your item or firm, it's time to change your focus from product development to marketing method. With the appropriate approach, you can effectively reach and engage your target audience, ultimately driving
Creating Market Categories: A Startup Creator's Roadmap to Success
Strategic advertising is crucial for startups wanting to obtain grip and drive development. If you're a founder having a hard time to stand out to your product or firm, it's time to change your emphasis from item growth to marketing technique. With the ideal approach, you can successfully get to and involve your target market, inevitably driving sa
Marketing for the Buyer’s Journey - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
Marketing for B2B and today’s Buyer’s Journey - Virtual CMO Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying